TruckSmarter |
Content Style Guide

As Head of Copy at TruckSmarter, I was responsible for making sure all written content in and out of the app was cohesive. I built a Content Style Guide in Notion so it was easily accessible to engineers and designers and includes:

  • Grammatical Guidance

  • Dos & Don’ts (with examples)

  • Quick Tips

  • Respect & Inclusion

  • Legal Disclosures

  • More

Examples

  • Grammatical Guidance

    To ensure consistency across channels, I created a quick table of frequent grammar questions and how to tackle.

  • Respect & Inclusion

    Our mission was to empower ALL truck drivers, so this section was written to root out bias and write inclusive content.

  • Legal

    Products like banking require attention to compliance and disclosure language that must be used in a particular way.

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