B2B Fuel Merchants | TruckSmarter
For truck drivers to benefit from TruckSmarter’s new Fuel Discount Network, we had to attract fuel merchants and truck stops to the network and make it easy to use our tablet reservation system.
Role: Head of Copy
Welcome Kit
We created a branded welcome kit with instructions for how to set up your TruckSmarter tablet and included door decals to let drivers know our discounts were offered at that stop.
Site
Working with Brand, Operations, Sales, and Leadership, we built a new landing page for prospective truck stops. We leveraged keywords for SEO, answered top questions from Sales, and included a link to the portal for existing users.
Case Study
To show results and social proof, as well as boost SEO, we created case studies of successful partnerships for our blog.
