Humanaut Health |
Buy Better

This Black Friday, I worked with Humanaut Health, a longevity and health optimization startup, on a campaign that encourages people to rethink the way they purchase and invest in long-term health benefits instead.

Role: Concept + Copywriting

Buy Better

This cross-channel campaign centered Black Friday purchasing habits and the company’s promo.

THE IDEA

When you buy better, you live better, so we used this animation across channels to highlight all the benefits you receive when you invest in your health with Humanaut.

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Year of Yes | Humanaut Health

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Product Launch | Tempo