Product Launch | Tempo
Introducing the Tempo Move, the compact in-home gym and personal trainer. For this launch, our tiny team had to move quickly, from concepting to campaign dev to execution to get it out in time for the holidays.
Goals:
Business: Meet sales goals for the year
Brand: Develop product identity and launch in short timeframe
Role: Copywriter
Process
To move forward quickly, I collaborated with Marketing and Research to identify value props for this product and develop the optimal messaging hierarchy.
Naming
We worked cross-functionally with Creative, Marketing, Research, and leadership to brainstorm ideas and focus group them. One name rose to the top: Tempo Move.
Tempo Move
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Tempo Flex
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Tempo Lite
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Tempo Atom
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Tempo Move | Tempo Flex | Tempo Lite | Tempo Atom |
Concept
This product was the light version of our flagship product, the Tempo Studio, so we leaned into its compact size while playing up its power:
It’s mini. It’s mighty. It’s made to fit anywhere.
GTM
The brief for this project included site assets, 20+ emails, social, paid social, print mailers, video, product marketing, and retail.
