Tempo Games | Tempo
During the 2021 Olympic Summer Games, seven champions partnered with Tempo Fitness to bring Olympic-worthy workouts to people at home. To encourage participation in our Tempo Games Collection, we held a contest encouraging members to complete every workout.
Fun note: While writing for this campaign, I had to adhere to Olympic language restrictions, including not using the words “Olympics,” “Olympic Games’” or "“Go for the gold.”
Introducing the Tempo Games
Lifecycle Marketing
To introduce the collection and encourage participation, we marketed to our members through email, sms, and push.
Product Marketing
We included modals in the app and on the screen of their Tempo Studio to increase engagement.
